Intellectual property - The Coca Cola Company

Extraits

[...] Raphael Jami The Plan of the Presentation Introduction History : key dates Coca cola products in France The Company organisation Market research Intellectual property Conclusion History & Key Day 1885 : Conception of the « French Wine Coca » , by John Pemberton 1886 : Creation of the Coca Cola 1888 : The business is bought by Asa Candler for 2,300 $ 1892 : Asa Candler founds The Coca-Cola Company 1893 : The brand Coca-Cola is deposited in the USPTO 1894 : Creation of the first chain of bottling 1919 : Coca-cola comes to France 1950 : 1st Coca-Cola advertising realeased on the TV John Stich Pemberton Asa Candler The products in France A wide range of bottles From the glass bottle to the plastic bottle The bottle evolution Recognizable among all other drinks, the "Hobbleskirt“ or “Contour” glass bottles were invented in 1915 but trade registered only in 1960 L'évolution de la Contour de 1900 à aujourd'hui The company organisation Company status : PLC Headquarters : Atlanta CEO : Muhtar Kent Organisation chart World consumption of Coca-Cola French people drinks 23 liters a year on average American drinks 89 liters a year on average Soft-drinks Market share Coca-Cola Company PepsiCo Dr Pepper Snapple Orangina-Schweppes Others Market share of several soft drinks Evolution of the revenue coca-cola-logo-1.gifcoca-cola-logo-1.gifcoca-cola-logo-1.gifcoca-cola-logo-1.gifcoca-cola-logo-1.gifcoca-cola-logo-1.gifFC CokeClassicFC CokeClassicFC CokeClassichttp://www.coca-cola.co.uk/content/en_GB/img/125/ASS_131x131_logos_04.jpg Intellectual property Logo http://medias.lepost.fr/ill/2011/12/09/h-4-2656784-1323429284.jpg Intellectual property Protection of the recipe A secret recipe very well protected: an illustration of the lack of patent Conclusion Questions When was Coca-Cola created ? Who founded Coca-Cola ? [...]

[...] Norman Angell John Pemberton Charles Dickens When did Coca-Cola come to France ? Who is the current CEO ? Muhtar Kent Mark Zuckerberg Bill Bowerman Where are the headquarters ? [...]